Beauty by Nature™ is a prestige natural hair care & hair styling company that caters to the maintenance, styling, and health of afrocentric hair with the absolute most researched, cutting-edge techniques and top-tier organic natural hair care products on the market today.
With a stellar reputation as a leader in afrocentric hair care, Beauty by Nature™ required an intensely creative approach to their advertising collateral that would continue to forecast their position as the marquee brand within the natural hair care industry and simultaneously convey their down-to-earth roots and humbleness.
• A gold & marble motif was decided upon early in the creative process as a very strong visual foundation for which to build upon the brands high class reputation.
• A strong, minimalist approach was used for the marketing material to counter-balance the eye-popping double exposure imagery of the models that were integrated with beautiful nature photographs.
• Very subtle hints of purple were integrated into the final image processing to align with the brands desire to continue positioning itself with hints of royalty, class, and high elegance that is still grounded in their desire to provide the very best in services and to be at the very top of the natural hair care industry.