The Money Revenue Connect

The creative direction for The Next Music Generations first event was handled with a money motif to focus on the subject matter of the events speakers--how musicians can make money in today's ever-evolving digital age and steadily shifting economic climate. A large proponent of laying out the approach was to target the urban music sector and to showcase individuals within that genre that have reached wealth, status, and influence within the last ten to twenty years who are synonymous with music, business, and financial progress. A careful and diligent week-long research process was conducted to establish the correct fonts, artwork, photography, and colour scheme to properly convey the grassroots to mainstream process of coming from nothing to achieving success as a performing music artist. This was followed by another week of practical application of the results of the aforementioned research to create visuals that were consistent across all forms of social media as well as marketing & promotional materials.

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