Closing + Finale:
EGO aims to be a hub for the creative community to engage in sharing their respective talents in a collective of positive and conscious-minded people.
It needed to have a minimalistic design that highlighted the individual and yet, at the same time, expressed the ability to transcend ones own sense of self to a greater sense of awareness and being.
In order for this to be achieved, simplicity needed to be the driving force behind the construction of this brand and two distinct elements needed to be brought together in a cohesive manner in order to properly illustrate the deep subject matter at hand.
Intentionally, the brand needed to convey a sense of mystery and prestige simultaneously in order for the elements not to be interpreted in an egotistical and/or pretentious manner due to some of the negative connotations that can sometimes be attached to the word ego.
In closing, the mystery of oneself is not always something to be solved but a constant creative endeavor for which a person(s) can be thankful that they have the opportunity to embark on that journey both by themselves and with others.
The process, the work, and the creative transfiguration of oneself is always worth it.
Eternal • Grind • Omnipotent