Closing + Finale:
Wildheart Nation has aspirations for their brand to be the 'mysterious benefactor' of new and exciting intellectual properties (IP's) in North American and abroad.
It needed an assortment of elements to work in perfect harmony with each other.
For the final concept to be considered perfect, it had to resonate on a deep, personal and emotional level with the brand's creator.
Additionally, it had to reflect the creative aspirations of Canadians (and non-residents of Canada) in a generalized way that was reflective of Canadian ideals but didn't isolate creatives the world over.
It had to be extemely cool that the brand resonated with youth; it needed to reflect the confident, mature middle-aged individual who was successful in never letting the creativity of their inner-child die; and lastly, it needed to reflect the resilience of the aged veteran who still, at heart, is a free spirit.
This is Wildheart Nation.